Category: Forward Thinking

Brainstorming In Doubt

by Bruce Tait

In one of my other blogs I referenced a New Yorker article called “Groupthink.” The article challenges many of the ways brainstorming is done, but most clearly indicts the idea that we should suspend judgment when brainstorming in a group.  The classic brainstorming instruction “build, don’t criticize” turns out to be wrong, according to some… Read More →

Is Mindless Team Orientation Hurting Creative Firms?

by Bruce Tait

This week I’m writing about a terrific article in the New York Times (http://www NULL.nytimes NULL.com/2012/01/15/opinion/sunday/the-rise-of-the-new-groupthink NULL.html) by Susan Cain, the author of Quiet: The Power of Introverts in a World That Can’t Stop Talking. The article struck home for us because we try to cultivate a culture of creativity with our strategists at Tait Subler.… Read More →

Class Warfare An Opportunity For Brands?

by Bruce Tait

Maybe this one will inspire some conversation. There is an awful lot of talk about loyalty out there today. Unfortunately, it seems that much of it is around transactional loyalty rather than real brand loyalty. While the new tools available through social media, etc. are great ways to involve consumers in a brand,… Read More →

Brain Science Gives Marketers New Clout

by Bruce Tait

Marketers have always been reliant on psychology for underlying theories about how perceptions shape behavior. But the field of psychology has often been a wobbly foundation for brand strategists and psychological theory is not always greeted as real science in the boardroom. Perhaps it’s because psychology is full of competing theories on most… Read More →