Category: Forward Thinking

Brainstorming In Doubt

by Bruce Tait

In one of my other blogs I referenced a New Yorker article called “Groupthink.” The article challenges many of the ways brainstorming is done, but most clearly indicts the idea that we should suspend judgment when brainstorming in a group.  The classic brainstorming instruction “build, don’t criticize” turns out to be wrong, according to some… Read More →

Brain Science Gives Marketers New Clout

by Bruce Tait

Marketers have always been reliant on psychology for underlying theories about how perceptions shape behavior. But the field of psychology has often been a wobbly foundation for brand strategists and psychological theory is not always greeted as real science in the boardroom. Perhaps it’s because psychology is full of competing theories on most… Read More →

Trust Vs. Technology

by Bruce Tait

I was part of a panel recently at a conference for resorts and casinos. We were speaking on the topic of building greater trust with customers through the use of new technologies, digital media and analytics. My job was to define trust in a brand context. We draw on the work of Lewicki… Read More →