Bruce is responsible for developing Tait Subler’s intellectual capital and for overseeing the development of strategic ideas for our clients. Britain’s respected AdMap Magazine recently recognized him as one of 40 global “marketing gurus.” He’s been quoted as a brand expert in TIME Magazine, The Wall Street Journal, BusinessWeek, and American Demographics. His thinking also appears in the book The Art of Building Brands.
After graduating from the Ivey School of Business in 1985, Bruce started his career as an account planner in Canada and became the first planning director at BBDO in North America. As a planning director at Fallon McElligott, Bruce’s team led the strategic thinking on the highly awarded BMW, FORTUNE Magazine, Nuveen Investments and Lee Jeans accounts. In 2000, he and Dodie Subler started the company now called Tait Subler.
In his spare time, Bruce enjoys vigilantly pointing out the nationality of Canadian-born celebrities. He and his wife are raising two young sons.
Dodie is responsible for continually challenging our strategic work to be actionable. With over 20 years of brand strategy experience in agencies and on the client side, Dodie understands the critical difference between an esoteric theory and a robust brand strategy that informs behavior at every level of an organization.
Prior to co-founding Tait Subler, Dodie was Group Director at Fallon McElligott where she led the transition of the traditional agency to a more integrated communications company. Her strategic contributions and leadership led to innovative ideas and marketplace results for clients including BMW, EDS, IBP, Nikon, Philips/Magnavox, and VF Corporation. Her previous experience also includes management roles at the Marriott Corporation and Earle Palmer Brown in Washington, DC.
Dodie graduated with honors from Denison University with a B.A. in psychology. On most weekends, you’ll find her at “the cabin” in Northern Minnesota commenting on the bat-like size of Minnesota mosquitoes… or the remarkable density of lake ice. Depends on the season. Fascinating.