Tait Subler does what no ad agency can do. They provide strategic brand direction that is unbiased by any particular form of execution. And they really got to a differentiating, powerful idea that was well received by the executive team and challenged our organization to change in fundamental ways that serve both our students and our shareholders. Then they helped us find the right resources to bring the strategic point of view to life across the board. The people, the process and the unique brand models really deliver a workable, differentiating strategy. They led a unique and highly productive internal brainstorming process, creative qualitative research and solid quant research. But the best thing is that it all came together seamlessly in a way that we could sell to the organization and act on effectively.