Second Harvest Heartland

Tait Subler's contribution is invaluable, and we're still in the very early days of developing communications against the deep insight you provided. One indicator is a 150+ percent growth in direct reponse revenue after adopting a "transformative" messaging and look. The resulting brand campaign lifted white mail and online giving to new heights; the segmentation has allowed us to put test strategies in place against audiences, and we actually have a guage/measure for penetration based on your market analysis. Another outstanding deliverable is the secondary focus on eliminating waste in the food stream as a compelling story, and differentiator, of the food bank's role in hunger relief. This has been put forth strongly, in both paid media and publicity, with the net effect of rampant growth in "food rescue" poundage and partnerships.

Joan Wadkins
Marketing Director