Category: Ideas & Insights

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Is Male Bashing Now Crossing The Line?

by Bruce Tait

The popular image of men in the media has been an interesting journey. From Father Knows Best to bumbling dunce in 50 years. You see, sitcoms need someone to be the stooge, as do most comedies in any form, including TV commercials. In the 70s shows like Three’s Company could get away with… Read More →

Staring Narcissism In The Face

by Bruce Tait

At Tait Subler, we spend a lot of time trying to understand the values people hold. It’s important to understand the values of people within an organization so that the Strategic POV we recommend can act as a source of inspiration and pride internally.  And it’s important to understand the values of the target… Read More →

Are There Brand Opportunities For The Bottom 33%?

by Bruce Tait

Years ago, while watching the Occupy Wall Street movement, it felt a bit like a youth movement.  It’s easy to see why when you look at the sad statistics regarding unemployment rates among 20-somethings. The Census Bureau reports that a U.S. household headed by a person age 65 or older has a net worth… Read More →