We recently had the opportunity to work with Red Wing Shoes — a great work boot brand that has traditionally targeted the Blue Collar male. Naturally, we wanted to better understand this Blue Collar guy a bit better so we set out to do a number of deep learning groups across the country,… Read More →
I was part of a panel recently at a conference for resorts and casinos. We were speaking on the topic of building greater trust with customers through the use of new technologies, digital media and analytics. My job was to define trust in a brand context. We draw on the work of Lewicki… Read More →
The popular image of men in the media has been an interesting journey. From Father Knows Best to bumbling dunce in 50 years. You see, sitcoms need someone to be the stooge, as do most comedies in any form, including TV commercials. In the 70s shows like Three’s Company could get away with… Read More →
My first boss gave me a tip my first week on the job. He said that you should always return calls. Even calls from suppliers or salespeople. And even if it is to quickly explain that you are not interested. It is simply the professional thing to do to close the loop and… Read More →