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How To Differentiate A Brand Part 4: Beware The Zajonc Effect

by Bruce Tait

Robert Zajonc (rhymes with science) was a great psychology professor at Stanford and the University of Michigan who conducted research on numerous topics that gave us greater insight into the human experience. Before he passed away in 2010 he gave brand and marketing folks a great gift. You see, one of his best… Read More →

Brainstorming In Doubt

by Bruce Tait

In one of my other blogs I referenced a New Yorker article called “Groupthink.” The article challenges many of the ways brainstorming is done, but most clearly indicts the idea that we should suspend judgment when brainstorming in a group.  The classic brainstorming instruction “build, don’t criticize” turns out to be wrong, according to some… Read More →

Is Mindless Team Orientation Hurting Creative Firms?

by Bruce Tait

This week I’m writing about a terrific article in the New York Times (http://www NULL.nytimes NULL.com/2012/01/15/opinion/sunday/the-rise-of-the-new-groupthink NULL.html) by Susan Cain, the author of Quiet: The Power of Introverts in a World That Can’t Stop Talking. The article struck home for us because we try to cultivate a culture of creativity with our strategists at Tait Subler.… Read More →