/2012/01/30/how-to-create-a-differentiated-brand-iv-beware-the-zajonc-effect/ Strategy Innovation, Brand Strategy Consulting, Brand Positioning, Brand Portfolio Consulting Thu, 15 Jun 2023 20:55:13 +0000 hourly 1 https://wordpress.org/?v=6.1.3 /2012/01/30/how-to-create-a-differentiated-brand-iv-beware-the-zajonc-effect/#comment-84 Sun, 14 Oct 2012 01:47:16 +0000 /?p=815#comment-84 Steve Jobs had said he didn’t ask people what they want, because they didn’t know — they hadn’t seen it yet. It hadn’t been invented. Jobs showed people what they want and need! Imagine if he had used market research.

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