I was part of a panel recently at a conference for resorts and casinos. We were speaking on the topic of building greater trust with customers through the use of new technologies, digital media and analytics. My job was to define trust in a brand context. We draw on the work of Lewicki… Read More →
We recently had the opportunity to work with Red Wing Shoes — a great work boot brand that has traditionally targeted the Blue Collar male. Naturally, we wanted to better understand this Blue Collar guy a bit better so we set out to do a number of deep learning groups across the country,… Read More →
At Tait Subler, we spend a lot of time trying to understand the values people hold. It’s important to understand the values of people within an organization so that the Brand Theme we recommend can act as a source of inspiration and pride internally. And it’s important to understand the values of the… Read More →
For years we’ve been asked why there is no Tait Subler blog. Those who know our company know that we have plenty to say on the subject of brand and all that entails in terms of business, corporate culture, psychology, neuro-science, art, culture and society in general. We discussed the idea of a… Read More →