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Original Articles

Thought leadership for over a decade.

Original Points of View

China Perspective I: The Value of Brands In An Environment of Distrust

by Bruce Tait  •  Published September 2007

If you visit a tier three city in China, you might get an idea of what service and product quality standards were like in the U.S. in the late 19th and early 20th centuries – when “buyer beware” and “snake oil salesmen” were hallmarks of the times. This historical perspective may in turn… Read More →

China Perspective II: Why Status Benefits Matter For Non-Luxury Brands

by Bruce Tait  •  Published September 2007

We all know status is a major factor for the super-rich in Shanghai or Hangzhou. But you might be as surprised as I was to find that status concerns also impact purchases for residents of the country’s much less affluent “tier three” cities, where most of China’s growth is expected in the next… Read More →

Classic Articles