Tait Subler forced us to clearly articulate a core set of values that define and differentiate the brand in the minds of employees and consumers. Our brand theme has become an important point of reference for everything we do. Tait Subler delivered on their promise.
Tait Subler is a rare find in the world of strategic brand thinking. Their people are both challengers and partners. Both candidly objective and personable. The value of their original ideas and expertise extends well beyond the deliverables you think you need.
Red Wing is reticent to challenge long-held internal beliefs but Tait Subler's strategic thinking and disciplined process guided us on a journey that challenged us to re-think how we view our brand, our stores and our core consumer. To our management team, their process was inclusive and non-threatening, allowing our internal team to take ownership of a much different and truly unique position for our brand. We are in a much better place today because of the contributions of Tait Subler.
Tait Subler combined very fresh, creative thinking with deep consumer insights that challenged the accepted wisdom of the rum category. Their inclusive process and articulation of the new brand concept were invaluable. Then they worked with us to bring the brand to life from scratch – identifying the product opportunity area and helping us to execute the name and packaging concept, all to great success.
Tait Subler created a concise brand theme that we have adopted and are using to guide our marketing implementation. Their ability to work from a left-brain/analytical point of view in combination with a right-brain/creative approach meant that we got a very creative solution to our strategic work, but a solution that could be supported with analytical reasoning. I highly recommend Tait Subler.